Worked directly with Global Creative Director in collaboration with cross-functional teams to come up with the proof of concept for the relaunch of Gap Inc’s rewards program. Created brand guidelines specific to the program that adhere to the look & feel of Gap as a whole. After approval of proof of concept, I built out all digital and print assets needed to relaunch the program as the sole designer.
Gap Good Rewards Relaunch
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Matt Wright, Global Creative Director
Diana Tran, Sr. Designer
Mac Hubbard, Copywriter
Landing Page
Achieve emotional impact above the scroll fold to captivate audience. Communicate value and call to actions below the scroll fold. Incorporate cross-brand icons & logos to feel as brand-right for Gap as possible.
Educate new & existing members on the details of the program. Each section (component) of the email is designed to be easily mixed & match to create customized emails for specific audience segments.
Social Media
Emotional teasers driving audience to landing page to learn more.
Direct Mailers
Convey value overtly to existing rewards members to drive spend.
